IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

Posted: 12 Mar 2010 08:13 AM PST


 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. Imagine waiting for the train n a comfortable sofa! We are certain this is the sort of event that French people will talk of for years to come. What do you think of this idea?- via

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ikea paris IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

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ikea IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

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